A solid marketing strategy is essential to attracting buyers when selling your home. By choosing a reputable real estate agent with extensive understanding of the local market who can help you come up with a proper marketing campaign and pricing estimates, you can give your property an edge over the competition and have multiple offers from buyers to pick and choose from.
Read on for tips you can use to aggressively market your home and hopefully get a great offer for it in no time.
The first step in establishing a great marketing campaign is to attach attractive photos to your home listing. Talk to your real estate agent about organizing a professional photo-shoot, or take the photos yourself using a digital camera. You will need to capture the interior and exterior of the home so as to allow buyers to visualize what the home looks like.
When capturing the interior, be sure to take advantage of natural light by shooting on a bright, sunny day with the curtains open. You should also clean up all the clutter in the rooms before shooting and put a few decorative items such as flower vases to add appeal to the interior. Finally, be sure to capture the interesting or unique features of your home, such as a fireplace, elegant windows, or a spiral staircase.
For the exterior, be sure to cut the grass and trim hedges to make the property look neat and clean. You should also trim overhanging branches and remove vehicles or other objects that may obscure the shots. Finally, avoid shooting in direct sunlight that may produce harsh light or shadows and shoot at a time of day when there is even lighting around the home.
The photos taken can then be placed on real estate flyers or on local listing magazines to provide a detailed and eye-catching poster for your property.
Use online advertising
Typically, many home buyers turn to online listings when searching for properties to buy. It is therefore essential that you adapt to today's fast paced world by placing intriguing online ads of your property. Use a set of stunning images from your photography session to give buyers a detailed impression of what the property has to offer. You should also work with your real estate agent to place as many online property listings as possible on leading listings websites.
Don't forget to include your contact details and relevant information about the property, including the price, location, and other specifics.